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Texas Department of Transportation to launch traffic jam initiative Thursday

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The Texas Department of Transportation will work with local businesses to help relieve traffic backups with a new traffic jam initiative.

The plan is to get drivers off the road and into a local business, that will offer specials to customers, to avoid back up on popular El Paso streets.

Any business can be a part of the traffic jam initiative.

So far, businesses already included run from Downtown El Paso, North Mesa Street and Sunland Park Drive.

For more information, go to: bit.ly/URtraffic http://bit.ly/URtraffic

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