Professional bullfighter from El Paso spreading message about anti-bullying

Gary “Roach” Hedeman and his pet bucking bull visited local schools to spread an anti-bullying message. (KFOX14/CBS4)

A professional bullfighter is spreading the message about anti-bullying to students in El Paso.

Gary “Roach” Hedeman and his pet bucking bull, Bill, are visiting local elementary schools, speaking with students about behaviors that are unacceptable.

Hedeman grew up in El Paso but now lives in North Texas.

It’s an initiative in partnership with Teachers Federal Credit Union and the annual Casa Ford Tuff Hedeman Bull Riding presented by Sunland Park Racetrack and Casino.

Students hear “Bill is no Bully,” a story about a bull that doesn’t fit in. The book which is written and illustrated by Cindy Hedeman is part of the anti-bullying presentation. The presentation includes the use of a real bull to represent the character in the book, to interact with the children.

Real-life Bill is a 4-year-old Charolais-Brahma bred bull raised and owned by the Hedeman family.

“Bill is no Bully” will be presented to students at St. Pius, Johnson Elementary School, and Colley Elementary School.

Children will hear Bill’s message presented by Hedeman who is a Hall of Famer and the brother of four-time World Champion bull rider Tuff Hedeman who will also be in town producing the Casa Ford Tuff Hedeman Bull Riding Tour. That event is happening Saturday at the El Paso Coliseum at 8 p.m. Tickets for the event can be purchased at the El Paso County Coliseum or through Ticketmaster. Prices range from $15 to $75.

"Billy is No Bully" is available for purchase on Amazon.

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