EL PASO, Texas (KFOX14) — Friday is National Missing Children’s Day and organizations are asking the Borderland to help find a 6-year-old El Paso child.
Starting Friday, a billboard at the Fountains of Farah will display a photo of Luis Alderete-Martinez, who has been missing for about three years.
Clear Channel Outdoor Americas (CCOA) and the Texas Center for the missing will display the photo more than 1,200 times per day for an entire month. With the billboard overlooking I-10, the organizations are hoping to generate leads for the missing child.
Authorities say Luis was allegedly abducted by his mother, Regina Martinez, in June 2015. They say they may have traveled to Mexico.
Police issued a felony warrant for kidnapping for the mother.
CCOA say they are providing the billboard service at no cost and recognition for National Missing Children’s Day.
Missing children are continuously an issue. In 2017, Texas Department of Public Safety Missing Persons Clearinghouse received nearly 42,000 missing children reports.
Organizers say today is a reminder for all parents to keep high-quality and up-to-date photographs of their children for use in case of an emergency.
The month-long campaign launches at 11 a.m. Friday and Luis’ father will be at the launch alongside the El Paso Police Department. As part of the campaign, the organizations will broadcast a public service announcement on Borderland radio stations.