El Paso Chihuahuas to participate in event series to celebrate local Hispanic communities

The “Copa de la Diversión” event series will begin on April 8. Courtesy Photo.

Minor League Baseball teams across the country will be celebrating local U.S. Hispanic and Latino communities through its “Copa de la Diversión” event series.

The event, also known as the “Fun Cup,” will have participating teams creating culturally-relevant on-field personas that honor the local communities, officials said.

The El Paso Chihuahuas will participate in the event, and each team’s “Copa de la Diversión” identities will be unveiled on March 20.

“Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day,” said Kurt Hunzeker, Minor League Baseball’s vice president of marketing strategy and research. “When we introduced ‘It’s Fun to Be a Fan’ and ‘Es Divertido Ser Un Fan’ last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams’ commitment to their communities and MiLB’s unique brand of fun.”

The 160-game event series will begin on April 8 in Round Rock, Texas. To build awareness for the series, a 3-foot tall “Copa de la Diversión” trophy will tour across the participating team’s cities.

Last season, three Minor League Baseball teams adopted on-field monikers to reflect their diverse fan bases. The Charlotte Knights became the “Caballeors," the Las Vegas 51s became “Reyes de Plata” to note the city’s mining heritage, and the Visalia Rawhide changed their name to the “Toros” to honor the region’s dairy industry, officials said.

At the end of the season, each team will auction its “Copa de la Diversión” branded caps and jerseys that were used during the game, and the proceeds will be donated to Hispanic and Latino-focused organizations in the team’s community, officials said.

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