Why do you repeat news, weather and traffic so often?


A straightforward question from a KFOX14 viewer who calls himself Juan Carlos: "Why is that you guys keep repeating the same news over and over?''

If you're a regular viewer of the KFOX14 Morning News, you already know that we bring you weather and traffic updates every 10 minutes.

We also often repeat our top stories each half hour or hour, over the course of our 4-hour newscast.

Research has shown that morning news viewers tend to “tune in” and “tune out” over the course of the newscast. That’s because they're also busy getting ready for work, getting their kids ready for school, grabbing breakfast or a cup of coffee, etc. They don't just sit down and watch the newscast like they might in the evening.

So if they miss a weather or traffic update, they know there’s another one in 10 minutes, and if they missed the morning headlines, they can check back during the next half hour or hour.

In addition, people have different wake up times in the morning. So viewers who have to be at work by 6 or 7 a.m. are watching our earlier hours, while those who get to work at 8 or 9 a.m. typically watch the later hours. It's one of the big reasons why we're on for 4 straight hours each weekday morning.

But rest assured that we're also constantly updating our news, weather and traffic coverage to bring you any new developments over the course of the newscast from 5 to 9 a.m. each weekday morning.

close video ad
Unmutetoggle ad audio on off