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San Francisco-based tech company to open El Paso facility, creating 50 jobs

Fivestars, a San Francisco-based rewards and marketing program used by 12,000 businesses, announced it is opening an office in El Paso.

A brand-new tech company is making El Paso its new home, bringing more jobs to the Borderland.

Fivestars, a San Francisco-based rewards and marketing program used by 12,000 businesses, announced it is opening an office in El Paso.

The company helps businesses capitalize on sales and other profit opportunities, and it is the first Silicon Valley startup to choose El Paso as a significant base for growing its operations.

"We're excited to establish an operational hub for our company in El Paso, a city which loves local businesses and has an abundant talent pool to support our long-term goal to help small businesses everywhere turn transactions into relationships,” said Victor Ho, co-founder and CEO of Fivestars.

The company’s co-founder and chief technical officer, Matt Doka, is from El Paso and graduated from Coronado High School.

He said he wanted to bring the company to the Sun City for the local businesses and talent in the area.

"Being born and raised in El Paso, it's an amazing opportunity to return to put El Paso on the map as a city that Silicon Valley should look to for talent and quality of life for its employees,” Doka said.

Jon Barela, CEO of the Borderplex Alliance, said the move is a big win for El Paso.

“It’s well-financed, already has 250 employees; the wages are going to be fabulous,” Barela said. “The average wage is well over $40,000…. This is a big victory for El Paso.”

The company picked El Paso to be its home out of 30-40 prospective cities.

The move will happen in the next three months and it’ll create 50 new jobs.

Most of the company's hiring in El Paso will occur in inside sales, customer support and operations.

The teams directly support local businesses using Fivestars to attract new customers, personally engage them and generate word of mouth.

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