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New Mexico brewing company launches NMSU-themed beer

The university and New Mexico-based Bosque Brewing Co. debuted Pistol Pete’s 1888 Ale. Courtesy: NMSU

There’s a new beer in town and New Mexico State Aggies will be very excited about it.

The university and New Mexico-based Bosque Brewing Co. debuted Pistol Pete’s 1888 Ale Thursday afternoon.

The blonde ale promises to appeal to both beer connoisseurs and craft beer novices.

Pistol Pete's 1888 Ale, or '88 for short, is named after the Aggie mascot and the year NMSU was founded.

Gabe Jensen, managing director of Bosque Brewing Co., said he’s excited to introduce the beer in his hometown.

“As alumni and most of our ownership having grown up or lived in Las Cruces, NMSU has a special place in our hearts,” Jensen said.

Jensen said they’re glad the beer will help promote NMSU

Justin Banister, NMSU spokesman, said the can was designed by someone at the university’s athletic department.

If you’re drinking one and forget the fight song, no problem. The back of the can has the NMSU Aggie fight song.

“It’s a fun collaboration that we have with Bosque. It’s an opportunity, for one, to generate some revenue for the athletic program at New Mexico State University and it’s also a marketing effort that way we can get our image and our name to other groups that wouldn’t see us otherwise,” Banister said.

NMSU Chancellor Garrey Carruthers also gave the new brew two thumbs up.

We"We've vetted this and the company," Carruthers said. "Of the five owners, three are Aggies, so that's about the best credentials you can have. If marketed appropriately, this extends our brand across the state. It also shows that New Mexico State University is willing to team up with local companies."

Pistol Pete’s 1888 Ale will be available on tap at the brewery’s Las Cruces taproom and at the first Aggie home game on Sept. 16 at Aggie Memorial Stadium. The cans will be available statewide early next year.

NMSU is only the fifth university in the country to launch an officially licensed beer.

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