El Pasoans saddened by loss of J.C. Penney in downtown El Paso
J.C. Penney has announced it will be closing more than 100 of its stores nationwide, including its downtown El Paso location.
For over 88 years, J.C. Penney has been a shopping destination in the heart of downtown El Paso.
Since 1929, the department store has attracted local customers and people across the border.
Today, many people in the Borderland have already begun to reminisce about the years they spent strolling through downtown and shopping at J.C. Penney.
"It made me sad, this particular one, because I grew up around here,” Gabriela Montes said.
Friday the company announced it will be closing 138 of its stores nationwide.
“J.C. Penney has been around for a long time. Ever since I was a kid, my grandmother use to take me to J.C. Penney's and always buy our Easter suits and our clothes from J.C. Penney’s, so J.C. Penney's got some historical history with me since I was a kid,” Travis Autary said.
The decision to downside came after the company saw a decrease in sales over the last few years.
"It was very attractive, you know, just all of the different merchandise they happen to have. itIt was just very attractive. A lot of my family would come from the border and shop there,” Montes said.
The company announced it will now focus on the 900 stores that show the most potential featuring popular boutiques like Sephora inside.
But some local business owners downtown are now afraid with a loss of J.C. Penney, their business may take a hit.
"It's terrible notice because I have a business near J.C. Penney and all this affects our business. Because J.C. Penney has a lot of clients,” Miguel Flores said.
Flores adds that when he was a teenager business was booming for J.C. Penney and all of the small businesses downtown. He said a lot of their customers would cross over from Juarez to shop.
Liquidation sales start on April 17 for the downtown El Paso store and for all of the J.C. Penney stores that’ll be closing their doors for good in June.
The J.C. Penney stores located at 1950 Joe Battle Blvd. and Cielo Vista, 8401 Gateway Blvd W. will remain open.