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Downtown Las Cruces revitalization project hopes to draw tourism

Businesses near Las Cruces downtown plaza. (KFOX14/CBS4)

New businesses are opening up as part of a revitalization project in downtown Las Cruces.

The city is hoping the project will increase tourism in the area.

“More businesses bring bigger crowds,” said Mike Beckett, owner of Coas Books, Las Cruces.

In the next couple of months, residents and visitors should expect to see a brewery on Main Street along with a new restaurant, a comic book store and an ice cream shop. All businesses are expected to be open by April.

“The comic store -- we know we’re gonna get the young at heart there, for sure,” said Phil Filippo, the director of economic development for the city. “But there will also be places to dine and just have fun and there’s gonna be a lot more events going on at the plaza as well.”

Filippo referenced the Amador Project, which will incorporate two new restaurants, a martini bar and a rooftop lounge. That project isn’t expected to be completed until the end of the year.

“It’s like the center of the city. People come to visit downtowns,” Beckett said. “So I think it’s gonna be a great future for us.”

The Amador Project will include a visitor center where people can schedule shuttles to Spaceport America.

Residents believe these new attractions will bring in crowds from outside Las Cruces.

“If they have more restaurants and ice cream and things like that, I’m sure it’ll be good,” said Jill Somoza, resident of Las Cruces. “So it’ll bring more business, and people from El Paso (will) drive up too.”

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